HC apparel network blog to any website, blog, forums, social networking sites and so can not be pursued
2010, the most sensitive high-end fashion business gradually began to weave the Customer intimate interaction with the fans, and do not pay a penny of business information delivery platform.
high-end retailers that the new Tide brand, luxury goods and department stores, it is precisely these people off their favorite group.
Some experts predict that retailers may usher in a
in Ruder Finn's . Because micro-Bo and paper media completely different, and its updates in seconds to calculate the speed, spewing out vast amounts of information, and such a speed, not a newspaper, magazine, the website can do it.
last January in Hong Kong Harbour City Sina up first in the official micro-Bo, and requested the team surgeon marketing, there are 16 million fans attention. Hong Kong's Sha Tin New Town Plaza, Times Square, Union Square luxury shopping mall, Harbour City, after which followed up the account, new real-time information, so far there are tens of thousands of people are concerned. settled in Hong Kong, Harbour City
Sina microblogging and was an instant sensation after a lot of Tide brand, high-end department stores, luxury goods began to join microblogging.
Tide brand is the most sensitive fashion, from April to June last year, IT, Zara Chinese official website, AdidasOriginals, Converse, and many other tidal card account after another in Sina up every day -to-date information, such as new limited shoes shelves, or the stars at fashion party wearing his new picture, even if you do not buy fashion magazines, but also through micro-Boti before the taste of the major brands, brand personality tide, tidal stars the latest one.
Hangzhou.MIXC was opened in August last year, although the micro-blog, but because of commercial industry in many species, together with a team of professional planning activities, so the sharp increase in the amount of fans in the microblogging live LanvinForH & ; M Offering scene fans queuing overnight and subsequently published in the online showcase of the latest quarter Fendi, Vientiane City, guests can go merrily
last October, LV up the official micro-blog account of Louis Vuitton, began publishing commodity information, as it seems, Burberry, Gucci, Cartier will follow. Many Since then, the habit of T captured the audience directly upload pictures to microblogging, and the live broadcast.
can say that people who use the microblogging is chasing trends, like personality, while the Tide brand, luxury goods and department stores, it is precisely these people their favorite customer groups - with the limited products they love, the pursuit of independent, and willing to try this new micro-blog communication, considerable part of them is also very economic strength.
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