Soft power transmission

 Soft communication, by definition, is refusing to rigid and mandatory means of communication, from the standpoint of consumers and the audience to penetrate, interactive view and share style, we try to reach between communicators and audiences, ; angle, resulting in ideological resonance, so that the brand can spread the minds of consumers The advent of the book, so that enterprises and organizations have a theoretical basis for the spread of brand soft and practical reference, this chapter by the strong and Zhoupan Feng Shi soft spread of co-monographs, creatively put forward the concept of communication and rules of soft, so soft spread is also can be rules to follow.
in the world today against the backdrop of economic crisis, hard by the great effect of the spread of the constraints, consumers are increasingly more rational and mature, for some visual bombing, a hard eye marketing form of communication has the effect of the immune system, communication hardware into means of communication, from the Herein lies the power of communication.
There is a brand of soft stories and to express the significance of communication have the same purpose. One day,Discount UGG boots, the sun and wind in the argument is stronger and powerful. the wind,UGG boots cheap, said: to see where there is a old man wearing a coat? I bet I could make him faster than you coat off. But the wind survived acute, more elderly people is to wrap a coat on the body, lurches forward. Finally, the wind calmed down and gave up the effort. At this time, the sun behind the clouds, began to smile, according to her gentle old man . Soon the old man began to wipe, then, took off his coat.
the saying goes: soft can overcome. any of you hard as iron, in the end around into that delicate and exquisite, which is soft power. the significance of soft spread is that, use the soft power of the consumer's inner city into an undefended, so the spread of root growth brand in the minds of consumers, then bear fruit, so a good brand reputation, so that consumers become brand loyal advocates and communicators, the same heart, forever hand in hand.
Here, let's put the old man wearing a coat and likened the consumer, then the wind is hard communicators, the sun is soft communicator. hard to spend a very great efforts to communication in after, but in vain, and soft communication is effortless to achieve its purpose. If you look at from the perspective of corporate communications, in some Jinyuan violent offenses, often have little hard dissemination; and spread of small soft-input , but often a large output. is soft or hard, this is a question worth considering.
spread of this brand of great guiding significance of soft monographs, will herald the brand's communication has entered a new stage of development , soft power will allow the spread of brand memorable.